|The mobile advertising market is fiercely competitive, with Google and Facebook both vying for the attention of consumers. While Google is currently winning the mobile advertising battle, it seems that Facebook may be winning the war.
According to a report published at The Information by senior tech Amir Efrati, Google is at risk of losing precious mobile advertising to Facebook.
Google generates more than twice as much revenue as Facebook in regards to mobile advertising — thanks to search — however, in terms of graphical and video ads viewed on mobile devices, Facebook comes out on top, generating three times as much revenue than Google. In fact, Google’s share of these ads is decreasing.
The inability to track the efficacy of ads across various mobile devices seems to be Google’s greatest hurdle, meaning it’s difficult for Google to prove a sale was made due to a user seeing on its mobile advertisements.
This is unsurprisingly, considering an estimated 50% of mobile phone owners use their smartphone as their primary internet source.
While Google also collects cookies, it fails to distribute them across its ad products. Data from Google’s search engine isn’t combined with data from Google DoubleClick, which is used to track Google’s ads on non-Google sites. On top of that, Google also has no way of determining whether or not a user has purchased the product they’re already seeing an ad for.
Google seems to be leery of getting flack for using the information they collect on users. The company’s own employees have said that limited ad tracking is a direct result of concerns with government regulations. Though the choice to not integrate Google’s ad products may have been made by its executive some time ago, the exact reasons have not been made clear.
As new social networks emerge and others mature, you may hear mutterings about a drop in Facebook popularity, but with 900 million users – Facebook is going to be the dominant social network for the foreseeable future. Facebook is also a tremendous customer relationship management tool and public relations machine for your business, if you know how to use it right. Business was late to join the Facebook party, but the music is still playing.
Here are seven ways to turbocharge your Facebook business profile: [Read more…]
The monumental $16 billion Facebook initial public offering was destined to mark another incredible chapter in the young company’s life. Instead the dorm-room-born social networking juggernaut, starring in the world’s biggest IPO, faces shareholders fuming over $33 billion dollars in market cap losses (to date) and a public embarrassment that has tarnished the reputation of lead banker Morgan Stanley and the Nasdaq stock exchange which listed Facebook shares for public trading.
Investors became angry after it came to light that a Morgan Stanley analyst cut his earnings forecasts for Facebook just a few days ahead of the IPO, but he only told Morgan Stanley’s major clients, rather than making the forecasts public knowledge. Critics are also livid that the increase in offering size and price, largely driven by greed, contributed to the epic fail. Is it time for reputation management? [Read more…]